OPEN CULTURE(Steven Lim)

     Open culture is a knowledge that should be extended freely and growth must come from the developing world, change or enrich the work of the existing on the basis of partnership and cooperation, without being bound to the rules relating to the protection of intellectual property laws. Entrepreneurship should always alert to all the opportunity in certain busines field by see and analyst to makes a first step and so on.

     The succesful entrepreneurship that has this trait is Steven Lim that known as a founder of Secret Recipe. Living in a village atmosphere laden with flaws make him wants to make a changes. He aspired to become an interior designer, and never thought to be a business man. He saw a lacking exists in a food business in Malaysia and takes an opportunity to create a new product that can be adapted to all levels of society globally around the world so that he lauch the Secret Recipe. He opened the first premise of Secret Recipe at SS2, Petaling Jaya. At first, he did not have enough capital to do promoting on the first outlet, so he do marketing by offering free coffee instead. Successful progress of secret recipe encouraged him to franchise the brand. He gave a full trust to anyone like his partner, manager and worker to get different opinion to makes his business better. He also gave a trust to anyone who have the criteria for joining the franchise Secret Recipe and it shows positive result that can be seen by there are about 200 outlets across the country. The market now expands to China, Australia, Philippines, Thailand, Brunei, Indonesia and some other countries. He is determined to ensure that the Malaysia’s brand positively provide Halal certificate anywhere because he want to ensure halal food industry is very broad to be explored.

     Steven Lim practice an open culture which is shown by he conducting market studies related to lifestyle, cultural differentiation, the main type of food and food culture of the community in certain country. This is to ensure that products of Secret Recipe readily accepted by the local community. For instance, the product Secret Recipe for Thai and Indonesian markets more spicy than in Malaysia. As for the Chinese market, Secret Recipe makes a lot of variety mee-based menu such as char kuey teow, mee Hokkien and mee Cantonese.