OBSERVANT(Lee Byung Chul)

     An observant entrepreneurs are always looking for the next great idea. They pay attention to what’s going on, not only right around them, but also around the world.They also very aware of and concerned about what is happening around them to take place in the market. They will recognize potential opportunities before others. From this observation, they can be more creative and innovative in generating idea.

     Lee Byung Chul is an example of entrepreneur who observant. Lee Byung Chul was born on 12 February 1920.He was the founder of Samsung Group. He went to college at Waseda University in Tokyo but not complete his degree because his father dead at that time. After his father dead, all property and money belong to him. In 1983, he built a company that sold noodles, vegetables, fruits and dried seafood. The company name was Samsung Trading Co.

      Lee Byung Chul is an observant because he able to see the oppurtunities, take risks and change the future to compete with other electronic companies like Nokia, Motorola, Sony and others. He also thinking beyond the thoughts of others. He manages to create memory chips and indirect CRA. Finally, Samsung be as a largest producer of memory chips and second largest chipmaker after Intel. Samsung  also has grown to become the world's largest manufacturers make oanel liquid-crystal screen after 10 years of trying.

     The history of Samsung Group started from 1972. In 1982, Samsung started their production by producing black and white TV. In 1993, Samsung Advanced Institute of Technology (SAIT) developed first-ever digital video disk recorder (DVD-R) and Samsung Electronics acquired U.S. firm HMS. In 2014, Samsung ranked No.7 in Interbrand’s ‘Best Global Brands 2014’ report. Samsung Electronics announced the expansion of Galaxy Note series with the new Galaxy Note 4 and Galaxy Note Edge.